Watsons Malaysia CNY 2016 Campaign Launch

[Event]

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MHB’s Ashley Mah and managing editor Tim Chew headed over to Yezi at The Roof for Watsons Malaysia’s Chinese New Year campaign launch on 7 January 2016. The highlight of the launch was Watsons Chinese New Year music video which featured the original song ‘Happy Beautiful Year’ and cameo appearances by more than 20 top Malaysian celebrities including Amber Chia, Leng Yein, Point Blanc, Dato’ Lai Meng, Dato’ Kee Hua Chee, Kit Mah, Nadine Ann Thomas, Nadia Heng, Hansen Lee, Juwei, Dr Shazril Shaharuddin, Reem Shahwa, Mark O’Dea, Nancy Marcus, Livonia Ricky, Stevensunny and Willy Tan.

“Chinese New Year is one of our important campaigns to continuously engage with our customers. Aside from the innovation of products available at our stores during the festive season, this year we are sending across the message of being beautiful inside and out, and at the same time showing the diversity of the people in our country living harmoniously together,” said Danny Hoh, Head of Marketing, Watsons Malaysia in his welcoming speech to the media.

The campaign features a song and music video which was performed live at the launch by the five main cast namely Annie Pang, Choong Lai Chan, Julie Chew, Vivian How and Winnie Ho. The five talents were casted in after a few rounds of audition with award winning production house Woo Hoo Pictures, who also co-directed and produced the music video with Watsons marketing team. The shooting of the music video took place in November 2015 at various locations.

 

 

“This music video showcases our favourite past times together which includes singing and dancing with lively music and at the same showing fun, laughter and humour in it,” added Danny on the making of the music video.

The music video was aired on national TV and on Watsons Malaysia’s YouTube and Facebook channels, garnering more than 300,000 views and 3,700 shares within 48 hours.

The Watsons ‘Happy Beautiful Year’ campaign is offering RM1,000,000 worth of prizes for the Scratch and Win to its members with any purchase worth RM50 in a single receipt.

“We hope during this New Year, our VIP members will find shopping experience at our stores a unique one. We hope the rewards will benefit them and at the same time sharing this to their family and loved ones,” Danny added in his speech.

Watsons customers too can enjoy the great sale up to 50% from 21 January onwards while shopping at Watsons stores can get you attractive gifts with purchases during the prosperous new year including a collectible red packets in four exclusive design, a limited edition cutlery set and a limited edition tiffin carrier.

Watsons VIP members can look forward to more rewards including lucky 888 new VIP members sign up can win more than 788,888 worth of VIP points. Eight (8) lucky members will receive RM800 worth of Oriental Restaurant vouchers each, while Watsons members on LINE, can look out for amazing RM5 worth of points giveaway to lucky 888 members.

 

 

Amber Chia sharing her experience filming the music video

Amber Chia sharing her experience filming the music video

Nadia Heng

Nadia Heng

Leng Yein

Leng Yein

Juwei Teoh

Juwei Teoh

Delicious hand made Chinese candy

Delicious hand made Chinese candy

My third yee sang of the year

My first time dining at Yezi

Popular blogger Fish was also at my table

Popular blogger Fish

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For more information on Watsons Chinese New Year campaign and promotion, head over to www.watsons.com.my/cny2016

Photo credits: Watsons Malaysia and MHB

Carlsberg’s Chinese New Year 2016 Media Launch Gala Dinner

[Event]

 

Ruyi & Lyn in Bangsar Shopping Centre, Kuala Lumpur played host to the Carlsberg Chinese New Year 2016 media and partners gala dinner on 8 January 2016. Carlsberg, a beer brand that strives to deliver the finest in everything it does, Carlsberg celebrates the Lunar New Year 2016 by naming it as “Probably The Best Year” (20一流–堪称最佳新年) – playing on the Mandarin and Cantonese pronunciation of the number ‘16’ [Yī Liú] with the Chinese character “一流”, which refers to excellence, top notch or simply the best.

 

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Lyn Siew from Ruyi & Lyn hanging up her wishes for the new year

Lyn Siew from Ruyi & Lyn doing the same

 

Henrik Andersen and the top management of Carlsberg officiating the campaign

Henrik Andersen and the top management of Carlsberg officiating the campaign

 

“Chinese New Year is a festive period that runs through our veins at Carlsberg Malaysia,” Henrik Juel Andersen, Managing Director of Carlsberg Malaysia said in his opening address.  “Our flagship brand Carlsberg took inspiration from our marketing campaign of ‘If Carlsberg did…” which was launched in 2015.  We reimagined if Carlsberg did Chinese New Year, it would probably be the best year, as superior as Carlsberg, probably the best beer in the world. Smartly crowning year 2016 as “Probably The Best Year” it is!” Andersen shared.

 

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To mark the launch of Carlsberg’s Chinese New Year campaign, Carlsberg unveiled a seven-tier limited edition festive cans structure packaged to create a one-of-a kind Carlsberg Auspicious Bamboo (pictured on the left)

The special Carlsberg Auspicious Bamboo is 10 feet height and 8 feet wide, and even dispenses Carlsberg brews, making me wish that I had one at home. Each of the seven tiers carried a symbolic meaning, starting with ‘best of Friendship’ as the foundation, ‘best in Business’,  ‘best of Luck, ‘best in festive Bonus, ‘best of Health, ‘best of Fortune” and finally topped by ‘Probably The Best Year 2016’ at the peak of the Carlsberg Auspicious Bamboo.

The Chinese bamboo signifies an object that stands tall, unwavering, infinitely progressing and developing, yet able to withstand strong winds by being flexible and deeply rooted in the ground. Carlsberg believes that like the bamboo, an organisation of person with a strong state of mind, but yet is versatile in different situations, will allow them to enjoy the journey as well as the destination.

 

A special Carlsberg yee sang topped with jelly made out of Carlsberg!

Here's to a good year ahead!

A toast to what Carlsberg regards the six things that matter the most in life – Fortune, Health, Bonus, Luck, Business and Friendship

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So what’s in store for you this Chinese New Year?

Bringing to life the CNY campaign tagline – “Probably The Best Year” (20一流), Carlsberg, for the first time ever launched seven limited edition designs with the seven icons across its cans and big bottles available nationwide during this festive period. Something nice for collectors and perhaps also a meaningful way to share a drink which bestows best wishes to family and friends.

Consumers can also strike a ‘big fortune’ with Carlsberg’s nationwide promotion running from now until 29 February 2016, whereby consumers who collect four crown corks are entitled to redeem RM2 Magnum Voucher and stand a chance to win Magnum Jackpot or redeem Jolly Shandy, depending on location.

For more information on Carlsberg’s consumer promotion and on-ground activation, head over to www.facebook.com/CarlsbergMY

Superdry Launches Limited Edition Chinese New Year Collection

[Fashion]

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If you’re a fan of Superdry, you’d be happy to know that the brand is celebrating the year of the monkey with their first ever bespoke Limited Edition Chinese New Year collection, produced especially for fans in Asia.

The 23 piece strong collection is a series of products made up of premium fabrics, rich, luxurious reds and gold foil graphics, including Tees and Polo’s for both men and women including the Iconic Osaka T-Shirt redesigned with an 8 replacing the traditional 6 to represent good luck, wealth and prosperity.

The range will be available exclusively in selected stores throughout Malaysia, Indonesia, Singapore, Taiwan, and Hong Kong throughout January and February.

In Malaysia, the collection is currently available in-stores at Superdry Pavilion KL, Mid Valley Megamall, Sunway Pyramid, Gurney Plaza in Penang and Tangs 1 Utama.

 

Men’s T-Shirts

6 5 3 2 1

 

Ladies T-Shirts

9 8 7 10 11

 

Also do look out for the Superdry Sport collection which is due to hit the Pavilion and Mid Valley stores this month.

 

 

For more info, head over to http://www.superdry.com/