Triumph “My Beautiful Me” Launch



Triumph celebrates the beauty in women through its “MY Beautiful Me” campaign which is in partnership with Parkson. We headed over to 1 Utama Shopping Centre on 6 December 2016 for the launch of Triumph’s new campaign which featured a fashion show showcasing its winter 2016 collection. The annual campaign highlights Triumph’s expertise, style, evolution and dedication of being the purveyor of women’s confidence.

We were among over 200 guests in an evening which began with a special performance by Metero; Glitter speed painter who amazed guests with his glitter painting skills. This was followed by the fashion show encompassing the campaign’s highlights of My Beautiful Me – Adore, Cherish and Shine. These three highlights showcased different themes; Cherish being pretty yet sassy, Adore encompassed fun yet beautiful and Shine showcased glamour with a hint of sexiness.

Models strutted the runway in different Triumph’s stylish designs with beautiful dazzling shades of colours. to the tunes of songstress Poova who performed a few numbers. Also seen at the event were celebrities – Heidi Nazarudin, Amber Chia and Thanuja Ananthan.

The “My Beautiful Me” campaign reflects the journey of Triumph, from campaigning for women to find the one to ending the year with wanting women to love and appreciate themselves for who they are. This campaign showcases Triumph’s strong commitment as the world’s leading lingerie brand that encourages women feel beautiful inside and outside, plus to love and appreciate themselves, regardless of age and shape. 




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An evening with the NEW Glam Triumph



MHB sent over our bloggers Nicole Fu, Angelica Tan and Jenny Ma to the launch of the new revamped Triumph boutique in Mid Valley Megamall on 28 April 2016. Triumph has been in Malaysia for over 43 years, and the global lingerie brand revamped its look with a new brand logo that emphasizes femininity and strength, solidifying its position as the leader in intimate apparel.

The event kicked off with an opening dance performance that represented sensuality and femininity, followed by the unveiling of its new boutique window which showcased its latest campaign visuals.  We were then welcomed to take a closer look of the new revamped boutique.


MHB's Jenny Ma and Nicole Fu
MHB’s Jenny Ma and Nicole Fu


Ms. Shoo Hue Ping, Triumph’s Brand Manager addressed the guests about Triumph’s Find the One Again campaign. Triumph is on a mission to help women find the right size bra. Triumph wants women to stop compromising on finding the right fit.  Therefore, Triumph is once again emphasizing on its “Find The One Again” campaign. Women can definitely find that perfect fit, style and comfort that they are looking for all this while with Triumph. With a vast variety to offer Triumph is sure to find the one for each and every woman that walks in for a fitting.

To inaugurate the momentous occasion a spectacular fashion show was held showcasing different styles and collection that Triumph has to offer.

Triumph boutique Mid Valley (15)


Also seen at the glamorous event were celebrities – Amber Chia, Carey Ng and Patricia K.

Triumph boutique Mid Valley (16)


Here’s a look at the newly renovated store in Mid Valley.

Triumph boutique Mid Valley (3)

Triumph boutique Mid Valley (4)


Being the only European lingerie maker that tailors specifically to the needs of the Asian body structure and wearing preferences, Triumph constantly showcases strong commitment as the world’s leading lingerie brand and the tailoress that emphasizes on bringing the best quality, superb craftsmanship and innovative range that’s at the cutting edge of fashion

Every year Triumph continues to re-define the lingerie industry and exceed consumer expectations with its tireless efforts in lingerie innovation. This year Triumph’s most successful launch is the Magic Spacer, the first lingerie of its kind that offers the lightest, most airy experience ever. The delightful fresh collection has already garnered a huge number of fans with its uplifting magic design that provides all the capacity of a padded bra without the weight.

Triumph is also highlighting its couture collection, embellished with dazzling Swarovski Crystals elements over delicate mesh fabric with lovely lace trims; Essence by Triumph is an alluring collection that offers beauty, passion and desire that caresses your senses. Triumph delivers an exquisite lingerie range that boasts European heritage and expertise but yet made to fit the Asian body frame after years of understanding the Asian consumers.


Photos courtesy of Triumph Malaysia.

Read about Nicole’s experience at the event at

Check out her video below.


You can also read about Angelica and Jenny’s experience at the event: