H&M’s Modern Essentials Selected by David Beckham

[Fashion News]

 

Legendary former Manchester United and Real Madrid footballer and style icon David Beckham shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The campaign is the latest for the Modern Essentials selected by David Beckham range. Each season sees David select his favourite pieces from the Modern Essentials menswear collection at H&M, creating a wardrobe of updated staples and new classics that men can rely on throughout the whole season.

The commercial was shot on the streets of Lisbon, where David realises that everyone wants to dress just like him. Here’s a look at the ad.

 

 

 

It’s the second time David has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. The film will be accompanied by a print campaign shot by Mario Sorrenti.

The campaign highlights David’s role as a style leader to millions of men around the world. For David, it’s about mixing the traditions of menswear with fresh ideas that move menswear forward. The pieces he wears in the film, all selected by David from the Modern Essentials collection, are the perfect example of his timeless style.

“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says David Beckham.

The new Modern Essentials selected by David Beckham collection will be available in two drops – February 18 and March 10 – in all H&M stores that carry menswear, as well as online.

 

Click on the individual images below to open a larger version.

 

More info at http://www.hm.com/my/

Images courtesy of H&M.

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