Burberry revealed its latest Menswear collection, named “Something Old, Something New, Something Borrowed, Something Blue,” at its custom-built venue in London’s Kensington Gardens on 11 January 2016. The collection was a showcase of the unification of the brand’s different ready to wear labels and styles.
British singer-songwriter and 2015 Mercury Prize winner Benjamin Clementine accompanied by a specially created band including a cellist and The Libertines drummer Gary Powell performed at the event, entertaining guests with his hits such as “Condolence”, “Nemesis” and “Adios” from his debut Mercury Prize winning album “At Least For Now”.
The show and performance were streamed live on the newly launched Burberry app for Apple TV, marking a first for a fashion brand on the platform. The Burberry app for Apple TV is the latest in a series of digital innovations that have been created between Burberry and Apple, and will be updated with additional live moments and exclusive content throughout the year. The Burberry app for Apple TV will also offer access to a collection of Burberry Acoustic films from emerging British musicians, highlights from the brand’s previous runway shows and Burberry beauty tutorials by Burberry Make-up Artistic Consultant, Wendy Rowe.
Apart from Apple TV, viewers globally were able to experience the show across multiple Burberry platforms including Burberry.com, YouTube, Snapchat, Facebook, Instagram, Twitter, Google+, LINE, Sina Weibo, Pinterest, Apple Music, YouKu, Kakao and WeChat.
Over 700 guests attended the show including Steve McQueen, Brooklyn Beckham, Mark Ronson, Josephine de la Baume, Tinie Tempah, Jourdan Dunn, Amber Anderson, Ed Skrein, Florence Kosky, Ben Gregory, Liam Gardner, Jack Garratt, Lee Jong Suk, Dermot O’Leary, George Barnett, Gabriel Kane Day Lewis, Nick Grimshaw, Toby Huntington-Whiteley, Johannes Huebl, Dougie Poynter, Hu Bing, Alex Lawther, Josh Whitehouse, Jack Guinness, David Gandy, Jim Chapman, Jamal Edwards and Rafferty Law.
Models walking the show included the brand’s current campaign stars Sol Goss, Louie Johnson, Ruth and May Bell, Eliza Fairbanks, Hayett McCarthy as well as Chinese singer and actor Kris Wu, making his runway debut. Giving unprecedented access to his first experience at a Burberry show, Kris Wu took over the Burberry Sina Weibo account, sharing exclusive content from his runway debut. Following the show, WeChat users will be able to unlock exclusive audio content from Kris.
The Menswear collection celebrates outerwear shapes redefined for relaxed weekends, including trench coats, topcoats, duffle coats, military pea coats and parkas, and introduces a new bag shape The Satchel alongside new shoe designs The Driver and The Derby. The show also included looks from the latest women’s Pre-Collection, which debuted in November 2015.
Textures and Fabrics: Wool felt, double-faced cashmere checks, double splittable cashmere wool, wool mohair, wool tweed, cotton gabardine, washed denim, viscose jersey
Colours: Navy, black, white, deep green, military green, military red, claret, purple, camel, mustard, grey, honey, blue
Silhouettes: Military coat, topcoat, cape, duffle coat, parka, trench coat, bomber jacket, puffer jacket, field jacket, flight jacket, tailored jacket, tracksuit, wide pant, polo shirt, blue jeans
Accessories: The Satchel, The Driver, The Derby, The Sneaker, reversible check Scottish-woven cashmere scarves
Womenswear Pre-Collection: Highlights from the collection shown today included lace dresses, ultra-luxe sportswear and tailored boot-cut trousers as well as The Rucksack and The Belt Bag.
In acknowledgement of the sad news about David Bowie announced earlier on 11 January 2016, several of the models wore glitter eye make up tributes in his honour.
Key items from the new collection were available for purchase and personalisation on Burberry.com for 10 days after the show, giving consumers the opportunity to own pieces from the runway months before they arrive in store, as part of the brand’s Runway Made to Order service.
Burberry stores in Malaysia are located at Suria KLCC, The Gardens Mid Valley and in Parkson Pavilion.
More info at http://www.burberry.com/
Images courtesy of Burberry.